Parade Always-On PR
Services
Affiliate Media Outreach
Public Relations
Media Strategy
Seeding
Affiliate and brand storytelling across the new media landscape
The brief in brief:
Cement Parade as the Gen Z lifestyle brand by prioritizing narratives that are important to the next gen – speaking to them in language they relate to, in the publications and formats that excite them.
The Approach:
Leveraged a two-pronged approach to media outreach to ensure that Parade remains top-of-mind with key reporters and maintains a steady cadence of coverage by utilizing media relationships with top-tier editors, and employing product and affiliate strategies.
Results:
6.8 BILLION+ IMPRESSIONS
$92K+ MEDIA AFFILIATE REVENUE
75 PIECES OF COVERAGE
LAUNCHED GANNI X PARADE WITH A NATIONAL REACH OF 134M AND 16 PIECES OF COVERAGE IN TOP TIER OUTLETS SUCH AS ELLE, WWD, GLAMOUR AND MORE
LAUNCHED GANNI X PARADE WITH A NATIONAL REACH OF 134M AND 16 PIECES OF COVERAGE IN TOP TIER OUTLETS SUCH AS ELLE, WWD, GLAMOUR AND MORE
Metrics achieved in the first four months
