Amazon x Prime Day
Services
Campaign Strategy
Creative Development
Creative Production
Talent Partnerships
Media Strategy and Buying
Brand Lift Study
Viral social campaign transforming Prime Day into a cultural celebration with #PrimeDayDealsDance
The brief in brief:
Turn a transactional moment (Prime Day) into a cultural celebration.
The Approach:
Introduced the Prime Day Deals Dance, a fun dance challenge on TikTok that tapped into the platform’s viral potential and conveyed the excitement of Prime Day. To bring it to life, we casted one of the Internet’s favorite celebs – Snoop Dogg – and enlisted 20+ creators to join in and build momentum.
Results:
COLLABORATIVE CREATIVE WITH SNOOP DOGG – DEVELOPED AND CO-WROTE A CUSTOM SONG
12 BILLION HASHTAG VIEWS
1,000S OF FANS PARTICIPATED IN THE CHALLENGE
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Metrics achieved in the first four months
