Amazon x International Women’s Day
Services
Campaign Strategy
Creative Development
Creative Production
Talent Partnerships
Media Strategy and Buying
Public Relations
Brand Lift Study
Integrated campaign celebrating the women entrepreneurs and their big ambitions behind Amazon's small business community.
The brief in brief:
Position Amazon as a champion for the small businesses that sell in its store and drive shopping.
The Approach:
We launched a candid, ‘we’re going there’ conversation series with women behind small businesses on Amazon – hosted by dynamic women leaders and entrepreneurs. The series was amplified by celebrity social posts and paid social ads and hosted on Amazon’s site, alongside shoppable storytelling featuring women-owned products.
Results:
600M+ campaign impressions
700M+ earned PR impressions
Successful brand lift among target audience
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Metrics achieved in the first four months
