Amazon Small Businesses x Holiday
Services
Campaign Strategy
Shoot Production
Talent
Media Relations
Paid Social
Integrated campaign to shift perception of Amazon as good for small businesses and to encourage shopping small during the holiday season
The brief in brief:
Position Amazon as “good for small businesses” and encourage shopping small during the holiday season.
The Approach:
Implemented an integrated PR and social strategy that leveraged content creators, small business owners and celebrity, Ayesha Curry.
Results:
405M+ MEDIA IMPRESSIONS
790M+ SOCIAL IMPRESSIONS
Engaged 8 TikTok influencers and virtually co-created hi-impact video content
Secured Ayesha Curry for an on-location shoot in Oakland
Secured Ayesha Curry for an on-location shoot in Oakland
Metrics achieved in the first four months
