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WELCOME TO

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YOUR PARTNER FOR PR & SOCIAL THAT ACTUALLY MOVES THE NEEDLE

Amazon black logoWondermind black logoSaks 5th black logoAmazon prime black logoParade black logoFisher price black logoBmw black and white logoMonster high black logoAmazon alexa black logoMattel black logoMattel black logo
Amazon black logoWondermind black logoSaks 5th black logoAmazon prime black logoParade black logoFisher price black logoBmw black and white logoMonster high black logoAmazon alexa black logoMattel black logoMattel black logo
Amazon black logoWondermind black logoSaks 5th black logoAmazon prime black logoParade black logoFisher price black logoBmw black and white logoMonster high black logoAmazon alexa black logoMattel black logoMattel black logo
Amazon black logoWondermind black logoSaks 5th black logoAmazon prime black logoParade black logoFisher price black logoBmw black and white logoMonster high black logoAmazon alexa black logoMattel black logoMattel black logo

WE THINK like the

MEDIA – BUT WE’RE

BUILT LIKE AN AGENCY

Newland is the agency born out of(Logo for The N, a media company engaging 1.2M consumers daily.

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BIPOC, woman-owned and disability-owned
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#16 on Inc. 5000
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NMSDC Certified
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WBENC Certified
Contact Us
Contact Us
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WE THINK like the Media -

BUT WE’RE built like an agency

Newland is the agency born out of(Logo for The N, a top media company engaging 1.2M consumers daily.

Contact Us
Contact Us
Newland brand company logo
BIPOC, woman-owned and disability-owned
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#16 on Inc. 5000
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NMSDC Certified
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WBENC Certified

THE PROBLEMS WE're
SOLVING FOR CLIENTS:

WE GET YOU IN FRONT OF THE RIGHT PEOPLE.

How? 1. We're born out of a media company and know how to reach editors to get you the best coverage. 2. We've spent over $40M on social testing and learning from audiences to understand what engages them.

WE HAVE COMPREHENSIVE IN HOUSE CAPABILITIES.

Our dynamic team delivers the best of traditional PR alongside next-gen social and affiliate marketing, meaning we create bespoke scopes that cater to increasingly savvy consumers and navigate the blurred lines between earned & paid media.

WE PRIORITIZE ROI.

We create strategies tailored to your brand's specific KPIs and use real-time data to evolve our methods to ensure measurable ROl for your business - turning your PR spend into a revenue stream.

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Which means we specialize in…

Brand Positioning

Media strategy & relations

Campaigns & ACtivations

Talent, Influencer & partnerships

Media COmmerce Strategy & Outreach

Bottom-of-funnel Affiliate

IMPACT MEASUREMENT

Media Training & Thought Leadership

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OUR SUCCESS STORIES:

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Parade Always-On PR

Affiliate and brand storytelling across the new media landscape

6.8 BILLION+ IMPRESSIONS
$92K+ MEDIA AFFILIATE REVENUE
75 PIECES OF COVERAGE
LAUNCHED GANNI X PARADE WITH A NATIONAL REACH OF 134M AND 16 PIECES OF COVERAGE IN TOP TIER OUTLETS SUCH AS ELLE, WWD, GLAMOUR AND MORE
Metrics achieved in the first four months
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Amazon x International Women’s Day

Integrated brand campaign celebrating the women entrepreneurs and big ambition behind small businesses on Amazon

600M+ campaign impressions
700M+ earned PR impressions
Successful brand lift among target audience
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
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Amazon x Prime Day

Social campaign turning Prime Day into a cultural celebration with the viral #PrimeDayDealsDance

12 BILLION video views for #PrimeDayDealsDance
5,000+ UGC videos participating in the challenge
🎧 Co-wrote & produced song with Snoop Dogg
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Amazon Small Businesses x Holiday

Integrated campaign to shift perception of Amazon as good for small businesses and to encourage shopping small during the holiday season

405M+ MEDIA IMPRESSIONS
790M+ SOCIAL IMPRESSIONS
Engaged 8 TikTok influencers and virtually co-created hi-impact video content
Secured Ayesha Curry for an on-location shoot in Oakland
Engaged 8 TikTok influencers and virtually co-created hi-impact video content
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THE KEY TO OUR SUCCESS: WE PRIORITIZE IMPACT

THE KEY TO OUR SUCCESS: WE PRIORITIZE IMPACT

We combine world-class storytelling, a deep understanding of the consumer, and conversion expertise to meet rapidly evolving brand, media, and consumer priorities. Delivering creative strategies and campaigns that build brand love, maximize coverage, and are optimized for sales.

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Our Values

Representation

We were founded to empower others, and we love to work with others championing the same mission.

People

We bring our most energized, empathetic selves to the table and collaborate with others who do the same.

Ambition

We care about your success, so we’ll give you results that mean something. These metrics allow us to delve into what’s working (and why) so we can thoughtfully adapt our strategies—together.

Big Ideas

We were born from a risk-taker, and we channel that stand-out energy into everything we do. In a crowded landscape, we’re drawn to others who are also forging new ground. 

Curiosity

Staying ahead of the evolving media environment means constant reflection and rapid iteration. We thrive working with others who put impact over ego.

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Get in Touch

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WHAT WE’RE SOLVING

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In a crowded consumer landscape, we make sure you stand out for all the right reasons
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We deliver PR and social strategies with a clear POV that have real ROI
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We don’t make you choose - we deliver the best of traditional PR alongside next-gen social and affiliate marketing
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We put our money where our mouth is, helping you turn your PR spend into a revenue stream
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